Associated Integrated Marketing Clients

Produced and sold by Cargill exclusively in Texas for Texans, Genuine Texas Beef reflects the state’s heritage as a leading beef producer and appeals to Texans’ belief that beef from Texas delivers higher quality and better flavor. Sold in select Texas markets, the brand uses only cattle raised a minimum of 100 days in the state, and is produced exclusively at a Texas beef processing facility. Associated helped Cargill develop and launch the brand, providing marketing support and promotional materials using the tagline “A Better State of Flavor.“