We practice what we preach with our clients, who come to us every day with unique challenges. And whether we’re marketing private label products or ensuring that our clients maintain a state of social media readiness, our goal is the same: helping clients make human-to-human connections with their target audiences. Here are a few of the ways we’ve done just that.
// Amanda, Marketing Manager,
Cargill Value Added Meats
This association talk isn’t just hype.
Whether we’re marketing private label products or ensuring that our clients maintain a state of social media readiness, our goal is the same: helping clients make personal human connections for their products and services. Here are a few of the ways we’ve done just that.
American Italian Pasta Company
Heartland Facebook Community Development
As a control brand for American Italian Pasta Company (AIPC), Heartland Pasta offers a variety of pastas, with primary distribution through Walmart stores nationwide. In support of Heartland’s mission to support... View »
Cox Communications
As the region’s leading provider of digital TV, phone and high-speed Internet, Cox Communications delivers services to areas surrounding campuses for Wichita State University, Kansas State University, the University of Kansas, the University of Arkansas and several other colleges and universities. Appealing to college students poses a major challenge each year, as their limited budgets and the many offers they receive from national compe… View »
The Grasshopper Company
Grasshopper Brand Reposition
As part of our annual planning process for The Grasshopper Company, a manufacturer of zero-radius mowing equipment serving the commercial contractor, government and consumer/farm segments, Associated... View »
Cargill, Inc.
“Genuine Texas Beef” Brand Development
In an effort to increase utilization of its Texas plants and gain additional product margin, Cargill tasked Associated with the planning, development and launch of a new branded beef program.... View »
Honeysuckle White Turkey
2-Day Turkey Trim Program
After decades of growing its case ready sales simply by growing distribution, the marketing team for Honeysuckle White Turkey approached Associated with an interest in developing quarterly consumer... View »
Preferred Health Systems
Dot Com Campaign
As healthcare costs continue to spiral upward, client Preferred Health Systems (PHS) tasked Associated with increasing awareness of the many ways individuals can impact healthcare costs among... View »
Sterling Silver Premium Meats
Times Supermarkets Promotion
Working with valued Hawaiian retail partner, Times Supermarkets, Sterling Silver Premium Meats wanted to increase same-store sales of its products and reposition Sterling Silver as an affordable, premium beef... View »
Cargill, Inc.
Cargill Innovation Center Groundbreaking and Grand Opening
When Cargill’s meat business chose downtown Wichita as the location for its state-of-the-art $15 million Cargill Innovation Center, it was critical to communicate the details, vision and importance of the center to diverse audiences, including employees, the business community, local politicians and media, trade media and… View »
Trade Show Special Announcement
Weathering rising corn costs and a resulting slowdown in the construction of new ethanol plants, ICM, Inc., a designer and builder of ethanol plants, watched with interest as debate continued over the effects of diverting corn out of food production in favor of ethanol production. Having developed a new process and supporting technology... View »
Honeysuckle White and Shady Brook Farms Turkey
Each holiday season (Thanksgiving through Christmas), Honeysuckle White and Shady Brook Farms turkey brands partner with retailers/grocers and nonprofit groups to feed the hungry in 25 markets across America, donating and distributing thousands of pounds of turkey meat to individuals and families in need. The promotion, called More To Share, allows Honeysuckle White and Shady Brook Farms — both regional providers of fresh and frozen whol… View »
Cargill Ground Beef
The Lenten season, when Christians forgo meat in honor of religious tradition, is typically a period during which protein sales, including ground beef, drop significantly. Cargill, the nation’s largest provider of ground beef, works annually to support its retail partners and ground beef sales with in-store promotions that remind consumers of the versatility of ground beef as an ingredient in a variety of family-pleasing dishes. Cargill …View »
Wesley Medical Center
Wesley Medical Center, a leader in Wichita for cardiac care and female health services, is a local presenting sponsor of the American Heart Association’s “Go Red” campaign. The hospital enlisted Associated to help differentiate the hospital from other “Go Red” partners, increase “Go Red for Women” event participation in early February (American Heart Month) and showcase Wesley’s female cardiac care expertise and the caring nature of its …View »
Cargill, Inc.
“Square Meals Well-Rounded” Promotion
At the beginning of a new year, consumers view healthier eating habits as a priority after indulging themselves during the holiday season. While ground beef led the beef category in overall dollar sales leading up to the new year, sales of ground beef tend to flatten after January 1 as a result of this focus on healthy eating. Cargill, the nation’s largest provider of ground beef, supports its retail partners and ground beef sales with in-store promotions, and challenged Associated… View »
